Pete Symonds, Author at CardCreators
4.5 / 5 | Rated Excellent
Pete Symonds is Managing Director at Display Wizard and a lead contributor at CardCreators, where he brings years of digital experience to football-focused content.
Drawing on a background in e-commerce, SEO and conversion strategy, Pete writes practical, engaging blog content for players, parents and footy fans alike. From custom gift guides to card design insights and terminology breakdowns, his work is all about helping readers get more from their football obsession.
Each piece is shaped by Pete’s commercial expertise and love for the game - offering valuable guidance to anyone looking to create something personal and memorable.
Connect with Pete on LinkedIn.
Background
Pete Symonds first got involved in digital marketing out of necessity, working across e-commerce teams where increasing online visibility and driving conversions were core to business success.
Early in his career, Pete realised that building a great website was only part of the challenge. The real value came from making that site perform, through better search visibility, optimised user journeys and content that actually converted visitors into customers.
Over time, Pete became a key figure in SEO and performance strategy within every business he joined, helping refine site architecture, streamline customer journeys and implement data-driven marketing across multiple channels.
Since then, he has applied that experience at a senior level, overseeing teams, platforms and full digital strategies. Whether leading a complete website overhaul or launching a new product, Pete’s focus remains the same: build things that drive real results.
That same thinking now shapes his work at CardCreators, where he combines a love of football with years of commercial know-how to produce content that informs, converts and supports the brand’s growth.
Digital strategy is always evolving - and Pete knows that staying ahead means staying curious. Throughout his career, he has consistently adapted to changes in the digital landscape, from shifting search algorithms to new trends in e-commerce and customer experience.
In his role as Managing Director at Display Wizard, Pete leads with a hands-on approach. Whether it is refining internal workflows or exploring new product opportunities like CardCreators, he combines data, creativity and commercial thinking to keep the business growing.
Outside of work, Pete is a big advocate for balancing business and life. He values time with family, follows the football season closely and stays involved in the broader world of marketing and innovation.
Through his content at CardCreators, Pete channels that same mindset, offering real, relatable advice for people who love football and want to create something unique.